What is a keyword?

A keyword is the word / phrase that people will text to trigger a campaign.

Keywords are assigned to a specific phone number. This phone number can be a special 5-digit number called a short code or it can be a regular 10-digit number. It can even be your existing landline number.

Promote your keyword and number combination to instantly start sign up for your offer, join your text or email list, vote in your poll, and more. 

You might use your keyword campaign as you wrap up your next talk or workshop. It might be on a slide in your next presentation or up on screen on the stage. It might be built into your podcast intro. No matter where you use your keyword, it's a call to action to engage with you.

Try it for yourself

Text the word DEMO to the number 33777 to see a sample keyword in action.

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